The Federal Trade Commission (FTC) enforces against false, misleading and deceptive advertising. Claims can be misleading if they are not substantiated. Learn about how testimonials and social media can trip you up if you are not paying attention to the principles established by the FTC.
These principles are followed by plaintiffs' lawyers and state law enforcers who seek to put your money in their pockets and competitors who will keep you honest. Ignorance is no excuse. Why learn the hard way? To assist you in complying with the law while maximizing sales, attend this webinar to learn the requirements and how to avoid the potholes of noncompliance.
Hear from a panel of industry lawyers, as they address legal standards, today's regulatory environment and the lawsuit risks and liabilities marketers face if claims are not adequately supported. An FTC representative provides FTC's perspective, recent enforcement actions, and the level of substantiation respondents in those actions possessed or did not possess.
A 20-30-minute Q&A session follows the speaker presentations and answers specific questions.
- Are you aware that the level of required substantiation is dictated by the detail of the claim that you make for your product?
- Do you have documented claim substantiation processes in place to ensure your claims are substantiated and reviewed BEFORE they are published? When in doubt, do you make it standard practice to run industry-unique claims by your counsel BEFORE they are published?
- Answers to attendee questions.
- Richard Cleland, Assistant Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission (FTC)
- Anne V. Maher, Esq., Partner, Kleinfeld, Kaplan and Becker, LLP
- Marc S. Ullman, Esq., Of Counsel, Rivkin Radler LLP
- Anthony L. Young, Esq., Partner, Kleinfeld, Kaplan and Becker, LLP / AHPA General Counsel